Crash research studies by Mercedes and Toyota, found that although drivers reacted quickly in critical situations, they did not apply the brakes with sufficient force. More than 90 percent of the drivers who participated in the tests either could not make up their minds to brake with full force until it was too late, or simply reacted incorrectly.

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That's why we developed the Brake Assist System, an electronically controlled system to help reduce braking distances and increase protection in emergency situations. Brake Assist recognizes a driver's intent to do a panic stop by monitoring the rate of the brake application and initiates full braking within a fraction of a second, reducing the car's braking distance by as much as 20 percent. This technology is in production on several vehicles today, including the Ford Expedition and the Ford Taurus.