Charlotte, NC (December 6, 2006) – In an effort to strengthen brand awareness, Continental Tire North America, Inc. (CTNA) has partnered with Lowen Color Graphics, Concentric Marketing, and Direct Motor Freight to create billboard size advertisements on twelve trailers. The advertisements, which tout a message of safety and comfort, feature some of the most innovative Continental brand Commercial and Passenger/Light Truck tires in the market.

In addition to brand awareness the partnership with Direct Motor Freight also created a business opportunity as well. By partnering with the transportation specialist, and evaluating both inbound and outbound transportation, CTNA has been able to create continuous move programs. These programs lower costs, increase transport efficiency and improve delivery service levels.

“Continental has the opportunity to brand a fleet that is dedicated to moving our products,” states Paul Williams, Director of Corporate Purchasing & Supply Chain. “Surveys report that each trailer can give up to 60,000 impressions to potential customer per day, at a fraction of the cost compared to other similar marketing programs. For relatively low cost we can then improve our brand awareness with the trailer graphics as well as create a partnership with a committed service provider.”

Trailers are currently being operated between Mount Vernon, IL, Gainesville, GA, and Aldora Mills, GA; with plans to expand the program in early 2007.

Continental Tire North America, Inc. (www.continentaltire.com), based in Charlotte, North Carolina, is a group company of Germany-based Continental Corporation, a leading supplier of brake systems, chassis components, vehicle electronics, tires and technical elastomers. In 2005 the corporation realized sales of EUR 13.8 billion (USD 17.2 billion). At present it has a worldwide workforce of about 85,000.