Continental Tire North America Inc. (CTNA) has debuted a new ad campaign, “C3 – Conti Curves Campaign,” featuring a sophisticated new look and feel.

Each stylish new ad features an elegant black and classic Conti yellow color scheme and a re-introduction of the Continental horse logo.  These visual elements combine with just three words to convey the message in each: Conti Extreme Desire; Conti Pure Attraction; Conti Aggressive Attitude; Conti Sophisticated Style; Conti Intense Rubber; and Conti 220-MPH Intensity.

“We designed these ads to be elegant, provocative and sophisticated, much like our Continental brand tires,” said Travis Roffler, Director of Marketing, CTNA. “They bring our brand an emotionally charged feel and tell the story in imagery rather than in words.”

Each ad is geared toward individual target audiences. For example, the “Conti Intense Rubber” ad sports a photo of a Lamborghini riding on Continental’s ContiSportContact™ 3 tires, while “Conti Extreme Desire” has a shot of a Mercedes-Benz with Giovanna Wheels and ContiSportContact™ 3 tires. The “Conti 220 MPH Intensity” ad photo is a racing Porsche with Continental’s ContiSportContact™ 2 VMAX tires; “Conti Pure Attraction” features a photo of a Chevy Tahoe and Continental ContiCrossContact™ UHP tires; and finally, “Sophisticated Style” simply showcases the Continental horse logo. Additional ads will be added to the campaign as the year progresses.

“The campaign will roll out with a multi-million dollar advertising buy that includes Primedia, HFM, Harris Publications and DUB Magazine,”  Roffler added.

“Continental is the flagship brand of the corporation and this extensive advertising campaign is designed to accelerate its premium position in the market, as it dominants OE presence on top vehicle manufacturers,” said Andreas Gerstenberger, Executive Vice President of Sales and Marketing, CTNA.