Canadian Tire Corporation, one of Canada's largest publicly traded companies and the largest general merchandise retailer in Canada, has chosen Continental’s ATE PremiumOne line as its exclusive premium brand for disc brake pads and rotors.  Canadian Tire will offer the full line of ATE Premium One parts at its Canadian Tire Retail stores.

ATE PremiumOne Disc Brake Rotors and Pads are engineered to OE specifications for quality, fit and performance. They are application-matched to meet specific vehicle requirements. When used together, the rotors and pads provide the customer with the optimum braking performance as specified by the original vehicle manufacturer.   When used together, the ATE PremiumOne brake system of rotors and pads provide the customer with the optimum braking performance as specified by the original vehicle manufacturer.

ATE PremiumOne Rotors feature a patented RotorLife^® wear indicator that provides a quick visual reference of rotor thickness, and helps identify the need for replacement. The wear indicator’s elliptical grooves also dissipate heat and gases in order to reduce brake fade and extend pad life. A MetaCote^® protective coating is applied to help prevent rust and corrosion so the rotors maintain a clean appearance.

ATE PremiumOne Disc Brake Pads are formulated to restore original equipment performance, reduce wheel dusting, and extend pad life. The pad under-layer design helps to improve quietness and braking performance. The pad’s under-layer design helps to reduce noise, vibration and harshness (NVH). All pads include shims, slots and chamfers as well as the applicable OE accessories for a fast and easy installation.