Our print campaign is consequently focussed on our key visual "Tyre with Stadium", which was created by Change Communications, Frankfurt. It is combined with different claims, which are socussed on the core values of our premium tyre brand Continental:

• Safety through best braking performance
• Technology leadership for tyre development/German Engineering
• Market leadership at winter tyres
• Product solutions on a top level: winner at several tyre tests from leading auto/motor magazines

This can be shown with the following selection of motifs: