February 2010:
Continental AG becomes Official Sponsor of the 2014 FIFA World Cup™ in Brazil
Continental AG becomes Official Sponsor of the 2014 FIFA World Cup™ in Brazil
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Hanover/Zurich (pps) Continental will further rely on football. The company with headquarters in Hanover will consequently continue its successful long-term marketing strategy for its premium tire brand Continental by the sponsorship of the 2014 FIFA World Cup™ in Brazil in the tires product category. The Continental Corporation is currently the fourth largest passenger tires manufacturer worldwide. The Hanover-based company has acquired a stable position as technology leader which is confirmed by the very high market share of over 30 percent in the European original equipment market. Since end of 2007, Continental is as well overall European market leader (original equipment & replacement business) for passenger tires and worldwide leading in the sector of passenger winter tires for years. |
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“Whereas the preparations for our activities during the 2010 FIFA World Cup™ are in full swing, we have already set the course for the worldwide marketing communication in the next few years by renewing our FIFA-partnership until 2014. For us, professional football is perfectly suited as central communication platform – since 2003, we have already considerably increased the brand awareness of our premium tire brand Continental. We want to continue this strategy in our core markets and, at the same time, strengthen the positioning of the premium tire brand Continental with special focus on safety. |
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As a glittering football nation and host of the next Football World Cup, Brazil is already now expected to become an exceptional festival of enthusiasm and passion and these attributes correspond perfectly to our products as well as technique, precision and teamwork”, explained Continental’s Executive Board Member Nikolai Setzer who is in charge of the Division Passenger Tires. |
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“We are convinced that we will be able to boost our brand awareness considerably by the help of the football sponsorship of the 2014 FIFA World Cup™, especially in the currently growing regions South America and Asia. As from this year, we may additionally use professional football in North America as communication platform by sponsoring the Major League Soccer. We want Continental to belong to the top premium brands in replacement business in the world’s most important markets and to integrate football sponsorship as intensely as possible in our business relationships”, Setzer continued. |
 Nikolai Setzer |
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The tire manufacturer already holds a substantial position in Brazil’s passenger tire replacement sector with a market share of more than 10%. In Camacari, Brazil, Continental operates a factory for passenger and light truck tires with 1,057 employees who produced more than four million tires in 2009, which considerably meets the demand for both the original equipment and the tire replacement business in South America. At www.ContiSoccerWorld.de Continental reports on the way to the 2010 FIFA World Cup™ with numerous insights, portraits and interviews as well comprehensive information about the teams and stars, customs and culture as well as about all own activities related to football. The portraits of all 32 participating team which are available already now might be unique. As exclusive tire partner of the project “Road to South Africa” (http://www.road-to-south-africa.de/), Continental further gives exclusive insights into culture, way of living and landscapes of more than 25 African countries by videos, pictures and reports from beginning of April until the World Cup’s opening game on 11 June 2010 in Johannesburg. Contact Alexander Luehrs Head of Media & Public Relations / Passenger & Light Truck Tire Division Continental AG Phone: +49 (0) 511 - 938 2615 Fax: +49 (0) 511 – 938 2455 E-Mail: alexander.luehrs@conti.de |
