One internet presence, four languages, much fun, many chances

Hanover (pps) After all the balls and tires that rolled very successfully during the UEFA EURO 2008™ in Austria and Switzerland, the Continental Corporation – one of the world’s leading automotive suppliers and market leader for car tires in Europe with a turnover of more than 24 billion euro in the year 2008 – decided in spring 2008 already to be main sponsor of the 2010 FIFA World Cup South Africa™ as well.

One year before the kick off to the Word Cup, for which the Netherlands, Japan, South Korea and Australia already qualified, the FIFA Confederations Cup 2009, starting on Sunday, shall show the participating countries Brazil, Egypt, Iraq, Italy, New Zealand, South Africa, Spain and the USA their present strengths and weaknesses.

Of course, Continental also uses this attractive opportunity to present the company to the football fans all over the world. The tire manufacturer from Hanover offers a completely updated and more compact homepage than last year for the UEFA EURO 2008™. The football platform, which had been launched in the year 2005, is online with the new layout with immediate effect under www.ContiSoccerWorld.de. Besides background reports about the country South Africa and its inhabitants, it also offers information about trainers, stars and teams of the qualifiers all over the world as well as statistics, attractive lotteries and interactive contents.

“Especially our series ‘Insights’ that regularly informs about individual players, specific cultural circumstances in the host country as well as the Continental-activities concerning football and tire development, is very popular with the media as well. In order to appeal to even more people interested in football in future, we decided to offer our website not only in German and English but also in Spanish and French” explains press officer Alexander Lührs the extended approach.

Continental will again offer interactive games and lotteries for travels to South Africa including visiting a match. More detailed information about the matches will be given after the group phase draw in December.