Shoes by adidas with Rubber Compounds from Continental Offer Special Grip for Professional Marathon Runners

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  • Noticeably improved grip on wet and dry surfaces
  • Hanover and Tokyo marathons won with shoes co-developed in Hanover – professional marathon runners set numerous course records and a new men's world record
  • Current adidas product range contains more than 30 different models

 


Hanover, May 16, 2013.
Tire manufacturer Continental has been supplying rubber compounds to adidas for four years now. These compounds provide noticeably improved grip on all surfaces for the company's running and trekking shoes. The technology partnership between adidas and Continental has been continuously expanded in recent years. Today, more than 30 different models of running and trekking shoes for men and women are currently on the market, all of which feature an extremely effective non-slip Continental sole. More grip means better contact with the running surface, improved traction, and thus faster times. Today, numerous professional marathon runners are exploiting this technological edge to set ever faster times – as is impressively demonstrated by the new course records set in Hanover and Tokyo in 2013 and in London in 2012, as well as the new men's world record set in Berlin in 2011.

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"We are delighted that the adidas running shoes with our rubber compound technology developed in Hanover are helping many professional athletes to achieve new personal best times and break course records. This shows the potential long-term benefits of looking beyond your immediate industry for new technology and solutions. During the development of our premium products, which stand out primarily due to exceptionally good grip in the wet, we even looked at gripping mechanisms from the animal kingdom – cats and polar bears in particular – and also focused on the production of rubber from dandelion plants," said David O’Donnell, who is Head of R&D for Passenger and Light Truck Tires at Continental.

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At the 2013 Hanover Marathon, which was supported by Continental as a sponsor, South African runner Lusapho April set a new course record of 2:08:32 running in the new adizero adios boost shoes – and this was despite temperatures reaching above 20°C at times. The Ukrainian Olena Burkovska matched his efforts with the same model of running shoes, setting a new women's course record of 2:27:07 in Hanover. At the 2013 Tokyo Marathon, Kenyan athlete Dennis Kimetto also broke the course record with a time of 2:06:50 – again running in adizero adios boost shoes. The significantly improved performance of his adizero adios 2 running shoes also helped Kenya’s Wilson Kipsang win the London Marathon in 2012, when he fell just four seconds short of setting a new world record. It also helped Kenya’s Mary Keitany, who was likewise victorious in London with a fabulous time of 2:18:37 hours. Back in 2011, the 26-year-old Kenyan Patrick Makau set a new world record of 2:03:38 hours at the Berlin Marathon in adizero adios 2 running shoes.

Contact:
Alexander Bahlmann
Head of Media & Public Relations
Continental AG l Division Tires
Continental Reifen Deutschland GmbH
Buettnerstraße 25
30165 Hanover, Germany
Phone: +49 511 938-2615
Fax: +49 511 938-2455
Email:
alexander.bahlmann@conti.de
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Klaus Engelhart
Press Spokesman
Passenger and Light Truck / Two-Wheel Tires
Continental AG l Division Tires
Continental Reifen Deutschland GmbH
Buettnerstraße 25
30165 Hanover, Germany
Phone: +49 511 938-2285
Fax: +49 511 938-2455
E-Mail: klaus.engelhart@conti.de
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