ContiSoccerWorld in new design.

06/12/2009 ContiSoccerWorld.com soccer platform with background information, services and statistics now available in four languages

The official sponsor of the 2010 FIFA World Cup South AfricaTM has also integrated interactive content from ContiFanWorld. Available now in four languages

Hanover, 15th June 2009. Continental AG has completed the redesign of the www.ContiSoccerWorld.com site just in time for the beginning of the FIFA Confederations Cup 2009TM in South Africa. The soccer platform, which was first launched in 2005, is online now with a new layout, offering not only background reports on the country and people of South Africa, coaches, stars and teams in the worldwide qualification matches, but also statistics, attractive competitions and interactive content. The site is guaranteed to be kept up-to-date thanks to a content cooperation with the sport information service (sid), ensuring daily news updates from the world of soccer. "Our "Insights" series is particularly popular even amongst media representatives, providing regular information on individual players, the culture of the home nation and Continental's activities in the worlds of soccer and tire development. In order to reach even more soccer followers, we've decided to offer the website in Spanish and French as well as German and English," said press spokesman Alexander Lührs, speaking of the extended access. In addition, parts of the previous online games platform www.ContiFanWorld.com will be integrated into the new site. Dirk Rockendorf, Head of E-Business for Passenger and Light Truck Tires, explained: "In the future, we want to offer just one soccer website, but one which caters for different target audiences. That's why we've added the ContiTireTwist game from the start – to offer not only extensive information, but also good entertainment..



Here you can download the press release as a Word-file.

Based on this philosophy, all the online campaigns of the official sponsor of the 2010 FIFA World Cup now link to www.ContiSoccerWorld.com, increasing the number of hits on the company's site. "Soccer sponsorship has established itself as an ideal communication platform for us. Having been motivated by the positive experiences, particularly at the 2006 FIFA World Cup and UEFA EURO 2008, we now want an even better connection to our numerous activities in the soccer world so that we can achieve even greater transparency. We've also got some ideas in the pipeline for interactive content for the FIFA World Cup 2010. The opportunity for real soccer fans to win tickets for several-day, all-inclusive trips with flights, transfers, accommodation and a match ticket is just the beginning. So it's well worth regularly checking our new ContiSoccerWorld site," insists Lührs. The new soccer platform has a modular design and will continue to be expanded up to the 2010 FIFA World Cup™. The next step is a Facebook integration, which will allow users to register and sign on to ContiSoccerWorld via their Facebook accounts, amongst other features.

With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of tyres, brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation employs nearly 133,000 at approximately 190 locations in 35 countries.

Continental is the market leader in Europe for passenger and light truck tyres. More than 30 percent of all new European cars leave the factory fitted with Continental tires. The tyre divisions are an official sponsor of the 2010 FIFA World Cup South Africa™. For further details, please go to www.ContiSoccerWorld.com.

Kontakt:
Alexander Lührs
Head of Public Relations, Passenger & Light Truck Tire Division
Continental AG I Rubber Group
Continental AG
Büttnerstr. 25
D-30165 Hanover, Germany
Phone: +49 (0) 511 / 938 26 15
Fax: +49 (0) 511 / 938 24 62
E-mail: alexander.luehrs@conti.de
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www.ContiSoccerWorld.com
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