Think WholeLifeCost
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Demand more from your tyres
Introducing WholeLifeCost In the current economic climate, fork truck fleet operators will be thinking about how they can make savings on their replacement tyre bills. Continental’s WholeLifeCost programme is a unique response to these challenges; focused on reducing operating costs & maximising the return on your investment. Do you know how much your tyres really cost your business every year? Looking into the overall costs you may find this it not an easy question to answer, as we are not just talking about the pure tyre price per year. It is important to consider the everyday running costs, the impact tyres have on fuel consumption, vehicle downtime, premature removal, disposal, service costs – and they all add up.
What do you expect from a tyre? Long life, consistent wear, safety and most importantly value for money, right? That’s why a tyre should never be selected or rejected purely on the basis of its purchase price. There are good reasons why premium tyres have a higher purchase price than others and this is why it is important to focus on WholeLifeCost to reduce your overall operating bill. What are the advantages from a Continental premium tyre? The performance of a tyre is the key to its success. You need to be able to rely on your tyres, constantly. Continental’s R&D team spend millions on researching and developing the tyres we offer to our customers, making sure the tyres are consistent in quality, with the highest performance standard possible. Decreasing your operating costs even further
To be able to keep your fuel consumption to a minimum, your tyres need to have a low rolling resistance. Rolling resistance is the force needed to keep a wheel rolling. It is mainly influenced by the dynamic properties of the rubber, but also by the construction, geometry, load and tyre temperature. Most important is the damping of the rubber, low damping means less internal losses therefore less rolling resistance and less heat generation to avoid overheating tyres. Around 20% of your truck’s energy consumption is needed just to overcome the tyres rolling resistance. Using low rolling resistance tyres can provide you with fuel savings of up to 6% and also help to reduce your carbon footprint. The CSEasy, Continental’s latest product innovation, is a good example for this. An independent test* established that the CSEasy can even be up to 12.8% more economical than its competitor solid tyres, because of the low wear rates, up to 40% more mileage and the minimal vehicle downtime during tyre changes, as a fitting press is no longer required. *DEKRA independent test WholeLifeCost Benefits • Reduced operational cost
Let’s take as an example a fleet of 10 fork lift trucks running 180/70-8 solid tyres and compare the CSEasy SC20 to a cheaper alternative that we’ll call ‘competitor A’. In this case, competitor A’s purchase price is 40% cheaper than the Continental tyre. If you use Continental’s CSEasy SC20 you save up to 12% Compared to Competitor A, this can equate annually to savings over £3,000 Energy cost calculations based on: |


