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Continental technology for adidas running shoes

Continental and adidas join forces to develop new high-end trail running shoes. Shoe outsoles incorporate CONTINENTALTMTRACTION COMPOUND technology

Sure grip on wet and dry roads. Good hold and control on all surfaces, even on ice and snow. And who knows more about grip in all directions than a leading manufacturer of passenger car and off-road tires?

The adidas innovation team faces exactly the same challenges when it comes to developing the perfect outsole for trail and outdoor sports shoes. So the obvious answer was to exploit the expertise and competence of both companies. The outcome of this technology and marketing cooperation will be available in the shops soon: superb trail running shoes with an innovative sole that sets new standards.


  • Outstanding grip - on dry as well as on wet ground
  • Customary adidas long life and high-wear durability
  • Enhanced performance on all surfaces - rock, wood, mud, street, ice and snow
  • Enhanced performance in all conditions - hot, cold, dry and wet
  • Grip tested by the Test and Research Institute Pirmasens (PFI) 

  





Fotos: adidas