Continental has provided tyres for the new Ford Sport Activity Vehicle (SAV) prototype - an exciting crossover concept model, recently unveiled at the Geneva Motor Show.

Combining sporty looks with 'real world' versatility the SAV has been defined as new breed of car for people who value load-carrying flexibility. Its one-box design is unashamedly utility orientated and places the SAV's appeal somewhere between a sports estate and a compact MPV.

Detailing on the show car is inspired by modern sportswear, with an orange 'racing stripe' theme featuring throughout - from floor mats to exterior features including an orange front nose-grille. This retro effect is complimented by exclusive orange piping on the sidewalls of the 21-inch, low profile performance Continental tyres.

Guy Frobisher, Marketing Director of Continental Tyres said: "The Geneva Motor Show is renowned as a platform for showcasing the best in progressive technology. Providing tyres for this hugely exciting prototype demonstrates that tyres continue to be an integral part of future car designs and that they too evolve with the development of new technologies and markets."

At the show, Continental also unveiled their latest tyre, the ContiPremiumContact 2. This brand new tyre features an innovative 3D groove, which drastically reduces braking distances in both dry and wet weather and improves the car's manoeuvrability.