ADAC members vote: Continental tyres offer best price/performance ratio

德國馬牌輪胎獲德國汽車雜誌ADAC讀者票選最佳價格/性能比輪胎

Continental also tops ratings for brand awareness 知名度在眾多輪胎品牌中稱冠

Maximum expertise in summer and winter tyres 在夏季與冬季輪胎中專業度稱冠

Hanover, 20th July 2009. Nearly one in four ADAC members would choose Continental tyres, according to the latest 'Tyre Monitor 2009' survey carried out among 4,000 ADAC members. Continental was also the best known tyre brand, taking first place. The corporation's Uniroyal and Semperit brands also achieved good rankings among the best known tyre brands in Germany.

The editorial team at the German motoring magazine 'ADAC motorwelt' carried out a survey of 4,000 ADAC members last December for its 'Tyre Monitor'. The survey checked the consumers' brand awareness, brand preferences ('This is the brand I would choose'), summer and winter tyre expertise, and acceptance of the brand advertising.

For the members of Germany's largest motoring organisation Continental came top not only in terms of awareness of the brand, but also for its expertise in summer and winter tyres ('The brand leads the field in ...'). Hanover-based Continental also came first amongst the tyre manufacturers in acceptance of its advertising messages, which focused on the European Football Championship.