“As the number four tyre manufacturer in the world, with an unmatched reputation for delivering trend-setting innovations, high-performance products and quality without compromise, it was only natural that Continental Tyres would seek to strengthen its position in Thailand, given the Kingdom’s strategic importance and status as an important regional hub of automotive manufacturing.” said Mr. Benoit H. Henry, Vice President Marketing and Sales Business Units Replacement Tyres Asia-Pacific.

“Our new Thai office will bring us closer to our customers and will also enable us to better respond to their specific, localised needs. We will achieve this by focusing on customer centric activities including consumer insights gathering and by making sure that our tyres are well suited to Thai driving conditions and requirement extensively road testing our products on Thailand’s roads. Our strong German brand’s image will be further enhanced through an integrated communications campaign and through our sponsorship of the 2010 FIFA World Cup in South Africa”, continued Mr. Wiroj Wachiradechkul, Country Manager – Thailand of Continental Tyres in Thailand

“The opening of the new Continental Tyres (Thailand) Co. Ltd. office in Thailand reflects an important milestone in our investment strategy and commitment to the tyre market. This will enhance the company’s product distribution strength, allow us to run aggressive marketing campaigns and improve our overall competitive position through a well-established distribution network. This will help to further cement the company’s reputation for providing safety and comfort, environmentally friendly and high-technology tyres of the very highest quality for Thailand”, concluded Mr. Peter Hofmann, Director Marketing Business Units Replacement Tyres Asia-Pacific.