When a brand has been around for over a hundred years, this is a good opportunity to look back over the early days and past events. So we've compiled a short summary of the most important events below - from the first rubber goods factory to the latest high performance tyres. This will give you a good idea of how we have managed to become what we are today - a traditional brand with a future.

1850 Production begins in Wimpassing, Austria, at the first rubber goods factory on the European continent

1896 The Miskolczy & Co. OHG rubber goods factory is founded in Traiskirchen, Austria

1900 Production of car tyres begins

1906 The name SEMPERIT is created from the Latin - semper it ('it always runs')

1936 Semperit makes the 'GOLIATH', the company's first winter tyre

1956 Production of tubeless tyres and the then highly popular white wall tyres begins

1963 The newly launched studded tyres (M+S 181) are an instant best-seller

1966 Start of development of the radial tyre, which goes into production in 1967

1984 Work starts on rebuilding and extending the factory in Traiskirchen, together with restructuring of the production process. SEMPERIT REIFEN AG is separated from SEMPERIT AG.

1985 Integration into the Continental Group, thereby fusing the expertise of two leading European tyre manufacturers 

1988 The first directionally-orientated M+S-H tyre, the DIRECTION-GRIP M728, sets new standard

1989 The TOP-GRIP SLG M729 complements the Direction-Grip in the winter tyre sector and becomes Semperit's best-selling winter tyre

1995 The new DIRECTION-GRIP M828 immediately comes top in tests 

1999 TOP-LIFE 2 M801, the new T-rated summer tyre, is launched

2000 The T-rated SPORT-LIFE M811, a performance summer tyre, is added to the product range

2001 Launch of the DIRECTION-SPORT, an attractive high performance tyre.

2001 Launch of the SPORT-GRIP, Semperit's dedicated new winter tyre!

2002 Launch of the SPEED-COMFORT, the new summer tyre for upper medium range cars - "Incredibly quiet running"

2002 Launch of the WINTER-GRIP, the new winter tyre for compact cars