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Looking back on the 2006 FIFA World Cup™

A review on an unforgettable spots event - for all football fans

Continental AG has signed the contract as an Official Partner of th 2006 FIFA World Cup in January 2003 and has integrated this Top-Sponsoring completely into the general product communication for the premium tyre brand  Continental early. We had the following three main goals:

1. Increase in international brand awareness.

2. Emotionalize the Continental brand image.

3. Intensify business relations.


World Cup diary: Insights / Review about 2006 FIFA World Cup™

Here you find 38 reports with background information about 2006 FIFA World Cup™, 2005 FIFA Confederations Cup and Continental AG.

2006 FIFA World Cup Germany™

Here you can find the complete match schedule.