Communication for the premium tire brand: TV commercials with brand ambassador Timo Hildebrand (German version)

Continental AG, Hanover, is intensifying its communication activities for its Continental premium tire brand, banking on the world's most popular and attention-grabbing sport, football. Continental has made a TV commercial with the brand ambassador Timo Hildebrand of VfB Stuttgart, who was introduced at the beginning of February 2004.

The commercial will be aired starting March 20, 2004 (shown for the first time at 18.53 p.m. on ARD - "Die Bundesliga") for Continental as an Official Partner of the 2006 FIFA World Cup^TM throughout Europe. The television campaign focuses on football programs and broadcasts on the Eurosport, DSF, SAT1 and ARD channels, all of which have a high affinity to football and thus address the target group - football enthusiasts - very well.