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Continental has started to integrate the sponsoring of 2006 World CupTM into product communication and to use it for advertising quite early. In face of the high click rates in advance of the 2006 FIFA World CupTM a very attractive advertising opportunity was the presenting of the area called "Destination Germany" on the official FIFA Website www.FIFAworldcup.com, which was exclusively taken over by Continental. On this website FIFA offers comprehensive information around Tickets, the venues and the World Cup stadia. Further more several informaion can be found regarding travelling and preparation, about Hospitality Offers and simply about country and people.
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