At Tyres 2004 at Essen Continental has presented the complete tyre portfolio. In addition to the main brand Continental the passenger car segment contains also the strategic and internationally distributed tyre brands Uniroyal and Barum as well as the tactical regional brand Semperit, which is mainly distributed in the German speaking countries. These four brands represent also the truck tire segment. In addition to that Continental brand is representing the industrial tyre, motorcycle and cart segment.

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The connection to soccer was build by our promotion article: a plastic football with the claim "If you are interested in sports: The new ContiWinterContact TS 810 Sport"! Alltogether Continental has handed over more than 10.000 footballs to the visitors!