The communication for our Continental premium tire brand is completely focussed on soccer as a strategic platform. Aiming to increase the international brand awareness Continental has signed the partnership for the UEFA EURO 2008TM before the end of the 2006 FIFA World CupTM. Further more record Bundesliga player Karlheinz „Charly“ Körbel (603 games) who is director of Eintracht Frankfurt Soccer School at the same time is supporting us at our initiative for footbal interested kids.