Boarding in the stadia
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Beside of standard media like TV, print and the Internet Continental is also present with boardings in the stadia, trying to gain interest for the premium tire brand Continental at the focus group of soccer fans. Of course Continental is present in all stadia of the soccer partners: |
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 French National Team |
 Valerenga IF |
 Eintracht Frankfurt |
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In addition to that Continental has bought a comprehensive sponsoring package for European 2006 FIFA World CupTM qualification from Sportfive. This pachake makes sure to get TV presence at 170 of 276 World Cup qualifikation games. One example: The game between Grecce and Denmark on February 9th, 2005 at Athens: |
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