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Our print campaign is consequently focussed on our key visual "Tire with Stadium", which was created by Change Communications, Frankfurt. It is combined with different claims, which are socussed on the core values of our premium tire brand Continental: - Safety through best braking performance
- Technology leadership for tire development/German Engineering
- Market leadership at winter tires
- Product solutions on a top level: winner at several tire tests from leading auto/motor magazines
This can be shown with the following selection of motifs:
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