Driver Assistance Systems help save lives.

You don't honestly believe that driver assistance systems are unnecessary, do you? Are you one of those people who think that these systems are designed for the older driver and are only fitted in expensive cars, or that safety technology has yet to mature? Or do you think you have such a high opinion of your own driving skills that you feel you don't need an Electronic Stability Control. Are you sure?

Driver mistakes were found to be the cause of over 90 percent of all accidents involving personal injuries in Germany in 2008 (German Federal Statistical Office). In other words, if the drivers involved had been supported by an 'assistant', the accidents (some of which had serious consequences) might have been prevented. Surely, that’s reason enough for you to take a closer look at the issue.

You might think 'driving safety' or 'road safety' sounds like a dry topic of interest only to transport policymakers, regulators and technology buffs. Continental would like to convince you and your readers otherwise.

New technology to prevent accidents doesn't just save lives; it can also make driving a superior and relaxing experience, and anything but boring.

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Driver assistance systems help save lives
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