ADAC-motorwelt Readers Bank on Continental Tires
|
06/20/2011
|
|
|
Hanover, June 20, 2011. Readers of the German Automobile Club magazine ADAC motorwelt responded to the "ADAC Reifenmonitor" [Tire Monitor] survey by rating passenger tires from Continental as best value for money and best overall. |
|
|
Among the survey’s 4,000 respondents, the tires from the Hanover development department likewise scored best on the question of purchase intention (“I am most likely to buy this tire”), brand awareness and brand potential (“This brand is very generally one that I would consider.”). A French, an American or a Japanese tiremaker took second- and third-place honors in each case. Equally gratifying for Continental: Uniroyal and Semperit, two other corporate brands, both ended up in the top third when those surveyed were asked what they would buy. Conducted in December 2010, the survey allowed readers to rate the image of 23 tire brands. |
|
Contact:
Alexander Lührs Head of Public Relations Car Tyre Division Continental AG l Rubber Group Continental Reifen Deutschland GmbH Büttnerstraße 25 30165 Hanover, Germany Phone: +49 511 938-2615 Fax: +49 511 938-2455 Email: alexander.luehrs@conti.de _____________________________ Klaus Engelhart Press Spokesman Passenger and Light Truck / Two-Wheel Tires Passenger and Light Truck Tires division Continental AG l Rubber Group Continental Reifen Deutschland GmbH Büttnerstr. 25 D-30165 Hanover, Germany Phone: +49 511 938-2285 Fax: +49 511 938-2455 Email: klaus.engelhart@conti.de Download Press Release (Word) _____________________________ Mediadatabase under www.mediacenter.continental-corporation.com |