Why does Continental get involved in sports in general and football in particular? In sports, as with vehicle safety, everything is “a question of technique.” Whether it’s sponsoring of football championships, football clubs or social initiatives. Continental’s involvement in sports places emphasis on a long-term commitment.

For years now we have been actively promoting long-term sports projects and programs for our employees and the general public. These include, notably, ContiTeamCup, the corporate-wide football world championship, ContiRunningDay, and the ContiTrainingCamp for the next generation of football players.