Society
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Our world is constantly changing. So too are the demands facing companies that want to assert themselves in a global market. Competitiveness is no longer merely a question of growth and profitability, it is also a question of social responsibility and the obligations that this entails. Only companies that can reconcile both these aspects can be successful in the long run. |
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At Continental, we understand acting responsibly to mean taking social expectations into account without losing sight of our business targets. |
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Overview - Commitment to Social Improvement and Traffic Safety
As a company in the global market Continental has a decentralized organization with strong local responsibility. This applies not only to the business units, but also to the social commitment of the Company and its branches. There are numerous examples of this worldwide.
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Overview - Commitment to Education and Science
Training and supporting the next generation are every company's key functions in order to secure long-term success. For Continental, the ongoing scarceness of qualified engineers provides a special challenge.
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Commitment to Sports
Why does Continental get involved in sports in general and football in particular? In sports, as with vehicle safety, everything is “a question of technique.” Whether it’s sponsoring of football championships, football clubs or social initiatives. Continental’s involvement in sports places emphasis on a long-term commitment.