A culture of high performance

Our culture rewards excellence. Our emphasis on high performance inspires the actions of every individual, as well as the teams and divisions throughout Continental worldwide.

Striving for the best

Only the best is good enough. Continental has ambitious objectives. For this reason, each of us strives for the best in our respective business practices. We are responsible for accepting nothing but the best.

Cooperation and teamwork

We cooperate with each other. The spirit of cooperation drives all teams, levels and divisions within the corporation. It inspires good relations between management, employees and their representatives.

We consistently make use of the opportunities offered by our global network to forge closer personal ties, both internally and externally.

Our performance depends on mutual cooperation. All employees recognize that they are a part of a global corporation, with the broad, cross-cultural teamwork required by global business.

To build the spirit of cooperation, we break down bureaucracy and hierarchies. We promote a culture that encourages delegation and rewards entrepreneurship. We communicate openly and actively. We regard information as something belonging to everyone.

Responsibility and management

Everybody must be accountable for his or her actions. Employees at Continental take full responsibility for their actions and performance at all times. We expect all employees to welcome constructive criticism, honor suggestions from other stakeholders, and achieve performance improvement with their own ideas.

Every employee is aware that he or she represents the reputation of Continental in the eyes of the stakeholders as well as the public.

We expect managers – in all areas and at all levels – to foster a cooperative management style that encourages delegation and accountability.

Leaders embrace a role model function and are judged according to our exacting management standards.

Learning and knowledge management

Competitive advantage is based on knowledge advantage. Continental is a learning corporation. We make knowledge accessible throughout the corporation, enabling managers and employees alike to adapt quickly to changing environments, and to anticipate and shape markets.

Every employee is encouraged to pursue continuous life-long learning. We develop programs to facilitate the exchange of knowledge and expertise internally, and with our partners outside the corporation.