Continental developed an employee suggestion program way back in 1930. Nowadays, thousands of ideas are generated by employees and implemented within the corporation every year.

In June 2006, the Executive Board set out the aims of the Continental Idea Management (CIM) program in a policy guideline. In 2010, around 360,000 ideas were submitted worldwide, of which more than 307,000 were put into effect. Based on the corporate units taking part in our Idea Management program, each employee submitted about three ideas/suggestions for improvement on average that year. This remarkable level of participation shows just how much potential there is in an effective Idea Management scheme, and how important it is to foster the creativity and innovative power of the employees. This also particularly applies in economically difficult times where the ideas of our employees help to improve workflows, processes and products, and help to save costs.

CIM is making a key contribution towards enhancing the competitiveness of our company. Ideas open up new possibilities for the future. Even many small improvements make a big impact overall.

In May 2011 Continental was awarded for its "Best Idea Management 2011“ from the Zentrum Ideenmanagement (ZI) (Center for Idea Management) in the automotive supplier category. For more information please click here.