At Continental AG, around 150,000 employees currently form the basis for the long-term success of the Company. Responsibility for our employees is therefore a core element of our corporate commitment – as is respect for the countries and cultures in which Continental operates.

Continental stands for the belief in a competitive, high-performance culture. With the “Ideas Management” project, Continental is promoting and demanding the commitment and motivation of employees, and is actively involving them in the measures being taken to improve their working environment. Each individual employee has the right, the obligation and the opportunity to get involved in improving working procedures, organization and technology. The Company rewards commitment in the form of bonuses or special measures.

In a global market, Continental offers future-oriented qualification and development opportunities. With our working conditions, we respond to changes in social requirements and offer a high degree of flexibility, for example when it comes to combining work and family life. Here, uniform standards and processes help us provide a reliable basis for the quality of our services across the Corporation.

We are placing a particular focus on our reputation as an attractive employer. It is our goal to achieve a top position in the employer ranking among new graduate recruits. Our personnel marketing supports our efforts through focal activities in Asia, Germany, Eastern Europe and the U.S.A. As part of our successful "Ambassador Initiative" program, we held about 130 events at key universities in these regions and countries in 2007 alone, with managers and specialists acting as Conti ambassadors at higher education institutions. We are applying the positive experiences gained from this to other core markets.