Product responsibility extends over a product’s entire life cycle. This begins with the raw materials used and covers the development, production, use, and recycling of the product, whereby manufacturers and customers each bear responsibility for the product. Continental takes on the development and production according to the best possible standards to minimize the impact on health and the environment, while customers ensure that products are used for their designated purpose.

When consuming raw materials, we ensure that natural resources are used carefully. Where production is concerned, we are aiming to reduce energy and water consumption annually while lowering CO₂ emissions and waste by 3%. At the same time we are doing our best to increase the recycling of industrial waste by 2% each year.

The customer’s responsibility begins with the product’s use, ensuring that it is maintained and taken care of to obtain maximum possible performance and the longest possible use phase.

The end of the use phase is followed by recycling of the product that is no longer suitable for use. This may take the form of extracting the materials or the energy content.