Charlotte, NC (March 13, 2007) – Continental Tire North America, Inc. (CTNA) introduces the all-new Altimax™ Powerline series, the new flagship tire General Tire. Altimax is evidence of General Tire’s evolution and CTNA’s revitalization efforts for the brand, as well as the company’s ongoing commitment to General Tire’s legacy of meeting the needs of a broad range of consumers.
Two new models, the Altimax HP and Altimax RT, will bow in the second quarter of 2007. The Altimax HP balances technology and design to produce an all-season tire for today’s high performance sport coupes and sedans. The Altimax RT is a stylish touring tire that supplies a smooth, comfortable ride without compromising treadwear.
"The new General Tire Altimax Powerline is targeted to a wide range of today’s consumers; consumers who demand a brand they can trust, and also one that remains proactive in technology to ensure the highest level of product performance and quality," said Travis Roffler, Director of Marketing, CTNA.
“This re-commitment to the General Tire brand uses an all new Quad-Tech technology, which provides a combination of reliability, comfort, traction and long tread life,” Roffler added.
The innovative Quad-Tech features include:
- Visual Alignment Indicators (VAI®), which help consumers visually identify alignment irregularities so that they can take proper re-alignment precautions to extend the life of the tire;
- Acoustic Modulation Sound Technology (AMST), a sound wave suppression technology which substantially reduces road tire noise; and
- Twin Cushion Silica Tread Compound, comprised of unique high- and low-density treads, to deliver the ultimate in ride comfort.
Also, available exclusively on the Altimax HP tire, is Replacement Tire Monitor Technology (RTM). RTM, a stamp imprinted on the center rib of the tire, reads "Replacement Tire Monitor" when new. As the tread of the tire wears away, the stamp changes to read "Replace Tire," a graphic alert to consumers that a tire change is needed based on tread wear. Both tires are currently available in a wide range of popular 13- through 18-inch sizes. By the end of 2007, the Altimax HP/RT line will include nearly 60 sizes encompassing T, H, and V speed ratings, and aspect ratios from 70 to 40 series.
For more information visit www.generaltire.ca. General Tire, part of Continental Tire North America, Inc., (www.continentaltire.com), based in Charlotte, North Carolina, is a group company of Germany-based Continental Corporation, a leading supplier of brake systems, chassis components, vehicle electronics, tires and technical elastomers. In 2005 the corporation realized sales of EUR 13.8 billion (USD 17.2 billion). At present it has a worldwide workforce of about 85,000.