General Tire is Official Tire of "Fast & Furious" Feature Film
TORONTO, ON – (April 15, 2009) – General Tire has partnered with Universal Pictures to become the official tire for the ultimate chapter of the franchise built on speed—"Fast & Furious." In this latest installment that broke records at last weekend’s box office, Vin Diesel and Paul Walker head back to the streets where it all began. They rejoin Michelle Rodriguez and Jordana Brewster to blast muscle, tuner and exotic cars across Los Angeles and floor through the Mexican desert in the new high-octane action-thriller.
"We are very excited to be part of this new film," said Travis Roffler, director of marketing, Continental Tire North America, Inc. "The ‘Fast & Furious’ franchise has a huge following, which will see first-hand, up-close and personal, just how HOT our General Tires are. What they’re going to see is a tire that can run with the best of them."
General Tire has outfitted the main vehicles in the movie with its Exclaim UHP tires. General Tire is backing up its involvement with the film with a special promotion in the US and Canada. From April 3-May 15, 2009, Canadian consumers who purchase a set of four General Tires at a participating location will receive a free $50 gift card.
Truly a performance tire for all seasons, General Tire's Exclaim UHP delivers unbeatable performance. Developed for sports cars, coupes and sedans, Exclaim UHP is designed to provide extraordinary handling, traction and control -- even on rain-soaked roads.
About "Fast & Furious": When a crime brings them back to L.A., fugitive ex-con Dom Toretto (Diesel) reignites his feud with agent Brian O’Conner (Walker). But as they are forced to confront a shared enemy, Dom and Brian must give in to an uncertain new trust if they hope to outmaneuver him. And from convoy heists to precision tunnel crawls across international lines, two men will find the best way to get revenge: push the limits of what’s possible behind the wheel.