11/14/2011

• CrossContact™ LX20 with EcoPlus Technology is awarded ‘Best New Tire and Related Product’
• Winner of the Continental Tire Dream Giveaway is announced
• New CTAMedia.com is launched

Toronto, ON  – (Nov. 11, 2011). Starting the long-awaited SEMA show off with a bang, SEMA announced on Oct. 31 that Continental Tire’s ground-breaking CrossContact™ LX20 tire with EcoPlus Technology was awarded “Best New Tire and Related Product”  for its innovative low-rolling resistance and fuel-saving features.  Last year, Continental’s ProContact™ with EcoPlus Technology tire was awarded the same honor.

The new dynamic CrossContact™ LX20 with EcoPlus Technology is Continental Tire’s premier all-season tire, developed to deliver improved fuel economy and treadwear, reduce harmful CO² emissions, and surpass the competition — which it does, stopping 34 feet shorter than the leading competitor in independent wet braking tests.